Here's an interesting question...

What are possible consequences of people structuring their identity around commercial products and initiatives?

Now life is a journey, a pursuit and an adventure, and the goal for many at the end of all, is to obtain happiness. Now, one way in which happiness manifests itself in our lives, is though our knowledge of our identity and who we are. However, in an increasingly materialistic world many achieve this by structuring their identity around commercial products and initiatives, and this can bear dire repercussions.

For one, our modern society idolizes speed and temporal satisfaction and as a result the concept of evanescence has come to define our lives and priorities. As history has shown us, new products and trends have on many occasions captured the rave and attention of millions across the globe. However, regardless of all the hype they may receive they are ultimately destined to disappear from the public eye and be replaced. Therefore, when people begin to build their identity and image around such temporal objects and initiatives they do so at the risk of having their whole world disappear beneath their feet. For that reason, no person can expect to obtain a lasting happiness from something as fleeting as commercial products and initiatives, which are here one day and gone the next.

That being the case, people should root their identity and image not in material possessions and appearances but in their deeds, acts, and relationships, for those are the things that will truly stand the test of time and leave a lasting impression.